July 2024 Exciting Korean Pop Up Store Events: From Queen of Tears to BTS, TWS & More

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When you’re in Korea, there’s always a rotating door of pop-up stores being on all the time. From fashion to K-Pop idols, pop-up stores reach out to consumers with limited-edition items and a sense of exclusivity. You can find pop-up stores all over Seoul, but the Seongsu-dong area and The Hyundai are the current trendy venues for these things.

What are the most exciting pop-up stores happening in July 2024? Let’s take a look!

Queen of Tears Pop Up Store

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Image source: X (Twitter)
  • When: June 27 – July 3, 2024
  • Where: The Hyundai Seoul B2F Iconic Pop-up Zone

Still missing Hong Hae In and Baek Hyun Woo? The mega-popular K-Drama “Queen of Tears” is finally opening a pop-up store!

Offering an exclusive range of merchandise themed to the Kim Soo Hyun-Kim Ji Won romantic drama, fans can meet the memories of BaekHong couple that thrilled everyone at the pop-up store. From BaekHong couple photo cards to lucky symbol clover goods, this merch will have you reliving the iconic love story all over again.

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STAYC Metamorphic Pop Up Space

  • When: June 28 – July 7, 2024  (12:00 – 20:00)
  • Where: 20 Yeonmujang 5-gil, Seongdong-gu

Timed to the release of their first full-length album, Metamorphic, girl group STAYC is holding a pop up store event in collaboration with Cafe Scene. Fans can get their hands on special edition STAYC merchandise and participate in a variety of activities, including photo zones in a secret closet and a keyring DIY zone.

Pixar House Pop Up Store

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Image source: @maeve_242
  • When: June 5 – August 11, 2024
  • Where: Pixar House Seongsu

The Pixar House Pop-up Store, located in Seoul’s trendy Seongsu-dong, is a space that brings the magical world of Pixar to life. The stylish atmosphere of Seongsu-dong combined with Pixar’s beloved characters offers a truly special experience.

You can find merchandise from various Pixar movies like Toy Story, Monsters, Inc., and Finding Nemo. The store is filled with items that every fan would want, including dolls, figures, and stationery. Additionally, photo zones featuring popular Pixar characters are set up throughout the store. Capture memorable shots with beloved characters like Buzz and Woody, adorable monsters, and Nemo and Dory as your background!
Pixar animation lovers, make unforgettable memories at the Pixar House Pop-up Store in Seongsu-dong. Don’t miss out on this special experience with cute and lovable characters!

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NewJeans Supernatural POP-UP

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Image source: @Seoul_4K
  • When: June 29 – July 10, 2024
  • Where: Line Friends Square Myeongdong

June 2024 marks NewJeans’ official Japanese debut with the double singles “Right Now” and “Supernatural.” To celebrate the occasion, NewJeans partners with Line Friends to host Supernatural Pop-Up events held concurrently in Shibuya, Tokyo, and Myeongdong, Seoul. NewJeans’ latest collaborations with Takashi Murakami and Hiroshi Fujiwara will be available at the pop-up, as well as the group’s albums and official light sticks.

Fans can get their hands on items like key rings, cushions, pouches, badges, and more, featuring the mashup between NewJeans’ NJ Tokki rabbit character and Murakami’s iconic flower art. In his signature style, the Japanese artist also created new avatars for each NewJeans member.

BTS ♥ Despicable Me 4

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Image source: @ JoBlo Animated Videos
  • When: TBD in July
  • Where: Seoul, Tokyo, and Los Angeles

Ahead of the theatrical release of “Despicable Me 4”, Universal Studios and Big Hit Music are partnering up for a special mashup between the Minions and BTs. The collab highlights the introduction of a new villain character, Poppy Prescott, the movie’s wannabe villain who’s also a member of BTS’ ARMY.

“BTS ♥ Despicable Me 4” pop-up stores will visit Los Angeles, Seoul, and Tokyo, where fans can purchase merchandise and enjoy interactive events themed around Poppy Prescott. Items on sale at the pop-up store will include T-shirts, hoodies, trainers, and tote bags featuring Minions styled as the BTS members in their “Permission to Dance” getups. Funko Pop versions of the Minion BTS members will also be available for purchase.

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TWS "You Know, From Today" Pop Up Store

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Image source: naver.com
  • When: June 27 – July 10, 2024
  • Where: The Hyundai Seoul B2F
The Pixar House Pop-up Store, located in Seoul’s trendy Seongsu-dong, is a space that brings the magical world of Pixar to life. The stylish atmosphere of Seongsu-dong combined with Pixar’s beloved characters offers a truly special experience. You can find merchandise from various Pixar movies like Toy Story, Monsters, Inc., and Finding Nemo. The store is filled with items that every fan would want, including dolls, figures, and stationery. Additionally, photo zones featuring popular Pixar characters are set up throughout the store. Capture memorable shots with beloved characters like Buzz and Woody, adorable monsters, and Nemo and Dory as your background! Pixar animation lovers, make unforgettable memories at the Pixar House Pop-up Store in Seongsu-dong. Don’t miss out on this special experience with cute and lovable characters!

Dr.G x Kakao Friends Pop Up Store

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Image source: @dr.g_official
  • When: June 21 – July 14, 2024
  • Where: Gangnam Hongdae Kakao Friends Flagship Store

The pop-up store hosted by Dr.G and Kakao Friends is an event where popular characters meet a renowned skincare brand to offer a unique experience. This pop-up store provides an opportunity to discover Dr. G’s high-quality skincare products alongside the adorable Kakao Friends characters all in one place.

You can purchase limited-edition skincare products created through the collaboration between Dr.G and Kakao Friends. These products feature special packaging designs and characters. There are various photo zones where you can take pictures with popular Kakao Friends characters. Capture memorable shots with cute characters like Ryan, Apeach, and Muzi! In addition to skincare products, there are corners where you can buy a variety of Kakao Friends merchandise. A range of items for fans is available.

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Conclusion

As we wrap up our journey through the world of pop up stores, it’s clear these pop up shops are more than just places to shop — they’re where unforgettable memories are made. July 2024 offers fans plenty of chances to dive into K-pop, K-Dramas, fashion, and beauty excitement. Don’t miss out on the thrill of snagging limited-edition items, meeting idols, and exploring new brands. These pop-ups are all about creating memories and connecting with fellow fans. So, embrace the adventure and enjoy every moment. Keep exploring, keep discovering, and keep the excitement alive until our next pop-up rendezvous.

You may grab your favorite albums and merchandise with the help of ‘WeBuy and Ship’ and ‘You Buy We Ship’ services and DKshop!

Happy pop-up shopping~

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