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South Korea has become a global trendsetter when it comes to music, pop culture, and of course, fashion. With such huge interest in all things Korean, local brands are thriving with creativity and constant innovation. Dotting the streets of Hongdae, Hannam, and Seongsu are trendy youngsters clad in homegrown streetwear brands.
Wanna know what Seoulites actually wear? Here’s a complete roundup of the hottest Korean streetwear fashion brands at the moment.
1.
Gentle Monster
From its humble roots in a Daegu factory, the Korean eyewear brand is now a global phenomenon. Fronted by longtime muse Jennie of Blackpink, Gentle Monster is always at the forefront of innovative designs, craftsmanship and retail experience. Their latest campaign, Jentle Salon, dazzles social media with its imaginative, creative visuals. In addition to sunglasses, the brand makes “nerdy” reading glasses cool, showcasing that anything can be stylish with the right vision.
2.
Blue Elephant
A newer, more affordable alternative to Gentle Monster, Blue Elephant is a trendy new eyewear brand popular among Seoul’s hip crowd. Idols, actors and social media influencers have caught the Blue Elephant bug, including THE Bae Suzy herself. As far as fashionable frames go, Blue Elephant’s sleek designs would fit right in with the trendy clean-girl aesthetic.
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3.
Marhen J
With its signature range of sleek, feminine and multifunctional canvas bags, Marhen J captures huge attention both at home and abroad. Now a globally recognized brand, Marhen J continues to evolve by becoming a socially conscious brand that promotes vegan and eco-friendly materials in their collection.
4.
Matin Kim
The streetwear brand preferred by K-Pop idols during their down time, MATIN KIM “pursues trendy yet comfortable fashion culture that can easily blend into our daily lives.” Indeed, MATIN KIM’s collections, ranging from tees to tote bags, are designed to balance comfort and style. No wonder we keep seeing it worn by the likes of Haewon of NMixx, Ning Ning of aespa, Han of Stray Kids, and Chaewon of Le Sserafim, among others.
5.
Andersson Bell
Interpreting the Scandinavian vibe through a Korean perspective, ANDERSSON BELL finds creativity through the blend of two distinct cultures. The brand’s name is a combination of Andersson, a common Swedish last name, and Bell, a symbol of a Korean traditional temple. In its designs, ANDERSSON BELL’s duality creates a unique and balanced style that surpasses the boundaries of Scandinavian and Korean fashion.
BTS first got the brand noticed when they were seen wearing it often, both onstage and off. Later, more idols would embrace its distinctively vibrant designs: Yuqi of (G)I-DLE, NewJeans, ZEROBASEONE, Hyunjin of Stray Kids, the list goes on and on.
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6.
Hyein Seo
Popular for its edgy and fierce aesthetics, Hyein Seo is for all the fashionable girls who are into athletic, Y2K-inspired girl crush core. Its figure hugging designs make it a popular choice for stylists of K-Pop girl groups, with the biggest names like NewJeans, Twice, and Blackpink often seen sporting it.
7.
Ader Error
Dubbed by Vogue as “Korea’s answer to Vetements”, Ader Error was born when a group of creatives across different fields came together to develop a fashion label that’s all about embracing imperfection, hence the name. Ader Error’s clean cut but eclectic designs reflect its brand message, with out-of-the-box ideas that set it apart from other streetwear brands of similar range. Since its 2014 debut, the brand’s reputation keeps rising, with stars like Cha Eun Woo and J-Hope of BTS seen wearing it on multiple occasions.
8.
Mardi Mercredi
With its distinctive floral prints, Mardi Mercredi is fast becoming South Korea’s own Comme des Garcons or Acme de la Vie. Inspired by the quirky simplicity of modern French streetwear, Mardi Mercredi splashes their flower logo across tees and sweaters that you can readily see around Seoul’s trendiest areas.
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9.
Lifework
Another high-end T-shirt brand with an instantly recognizable iconography, Lifework has been trending in the Korean streetwear scene. While Mardi is more feminine, Lifework’s French bulldog logo reflects the brand’s gritty, masculine sensibility. Still, Lifework is currently embraced by both male and female fans, proving its unisex appeal.
10.
Lucky Chouette
Wanna know what Han So Hee, Irene of Red Velvet and Chaeryeong of Itzy wear on their day off? This is the brand. Just like its cutesy name, Lucky Chouette embraces the joy of girly dressing. Enlisting K-Pop idol Ahn Yujin of IVE in its campaign, the brand utilizes pastel colors, lively patterns, and bold maximalist cuts across its designs to channel a lovely, youthful vibe.
Conclusion
Wanna upgrade your wardrobe with the latest Korean streetwear trends? Look no further than our ‘We Buy, We Ship’ or ‘You Buy, We Ship’ services, where you can shop any Korean brands of your choice and get it delivered to your doorstep, fuss-free and totally secure. Also check out our DKshop to shop our huge selections of K-Pop merchandise and Korean goods.
